AI nutrition coach, deployed through institutions

The coach your people
actually answer.

EatsBueno texts like a friend who knows nutrition, reads any plate, and never calls a food bad. Employers, insurers and ARLs enroll; the employee and their family get it free — and the institution only ever sees aggregate progress.

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EatsBueno coachonline

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Institutional view · aggregate

Enrolled households0

Talking to the coach weekly0

Habits kept 8+ weeks0

Illustrative figures. Real dashboards show only validated, aggregate data.

What the coach is built on

Five rules the AI cannot break, no matter how the question is asked.

What your people see

A coach in their pocket, not a diet in their inbox.

Onboarding, two minutes.
Culture, routine, budget, what's usually in the fridge. No weigh-in, no goal weight, no “before” photo. The coach starts from the person's real life, not a template.
A conversation, not a dashboard.
People text the coach like a friend who happens to know nutrition. Lunch ideas, swaps at a fast-food counter, what to cook for four on a tight week — every answer comes with the reason behind it.
Point the camera at any plate.
Bandeja paisa, shawarma, bibimbap — the scanner reads real food, not stock food. No typing, no searching, just the plate as it is and one suggestion to make it a little better.
Progress against yesterday.
Streaks and small wins measured against the person's own last week — never a leaderboard, never a stranger's body. A habit that survives birthdays is the only metric that matters.

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Inside the app

The app, screen by screen.

Onboarding, the first conversation, the daily coach, the scanner, progress and the institution code. Design screens — copy and details may differ from the store version.

Onboarding screen of the EatsBueno app — **Onboarding**Culture, budget and goals before any plan.

First conversation screen of the EatsBueno app — **First conversation**The coach asks before it suggests.

Daily coach screen of the EatsBueno app — **Daily coach**Context for what you're about to eat.

Scanner screen of the EatsBueno app — **Scanner**Point at the plate, get the numbers.

Progress screen of the EatsBueno app — **Progress**Compared with yourself, not a chart of strangers.

Institution code screen of the EatsBueno app — **Institution code**One code links an employee to their program.

How the coach thinks

Five layers. One answer.

What happens between “what should I eat?” and the reply, in the order it happens. No architecture diagrams — this is the part that matters to the person and to the institution.

01
Context
Who is asking: culture, routine, budget, what's in the kitchen, what they said last week. The coach reasons from this before it reasons about food.
02
The plate as it is
Vision reads the actual meal, not a substitute. Nutrition data comes from a licensed database, so the numbers are grounded, not guessed.
03
The next best choice
One suggestion the person can follow where they are — at home, at a counter, at a family table. Never a list of prohibitions.
04
A human voice
The tone is Angie's method written down: warm, direct, no guilt. Every reply passes guardrails that keep it preventive and never clinical.
05
It remembers what stuck
What was kept, dropped, liked. Next week's suggestion is built on this — that's how a tip becomes a habit.

Guardrails

An AI that talks about food every day has to be told what it will never say. We wrote that list before we wrote the product.

The coach will not, under any prompt:

Diagnose a condition.
Prescribe or adjust a treatment.
Call a food “bad”.
Compare one person to another.
Push a supplement or a brand.

It teaches, it accompanies, it refers to a doctor when it should.

On data: the person owns their conversation. The institution sees participation and progress in aggregate — a number, never a name, never a plate. That separation isn't a setting; it's the architecture.

For institutions

The institution pays. The family eats.

EatsBueno is deployed B2B2C: an employer, insurer or ARL enrolls, the employee and their household get the app free. Here's what each side gets.

Employers

A benefit people keep using.

Onboarding kit, launch program, and a dashboard that shows participation and habit progress by team — never by name.

Insurers

Prevention upstream of claims.

Nutrition habits are where chronic conditions start. Members get a coach in a register that never reads as a medical directive.

ARLs

Coverage that reaches the household.

Access extends past the worker to the family, where eating decisions are actually made and shared.

Onboarding kit

Posters, messages and a short film in the institution's own channels — in the brand voice, no diet language.

Aggregate dashboard

Participation, engagement and habits kept — by group, by month. A number, never a name.

Family access

Every enrolled employee can bring their household. Habits are built at the table, not alone.

Quarterly report

A short document a person wrote, and a call to decide what to adjust.

Cultural localisation

Recipes, examples and tone adapted per country and budget, same method underneath.

The institutional dashboard

Participation, engagement with the coach, habits started and habits kept — by group, by month, in aggregate. Built so the institution learns without ever seeing an individual.

Metrics are published once they're validated. We'd rather show you a short honest report than a long impressive one.

Rollout

From signature to first meal, in weeks.

01Agreement
One institutional agreement. Population size, launch date, who gets access (employees, families, both). No per-employee friction.
02Launch program
Onboarding kit in the institution's channels — posters, messages, a short film — in the brand voice: no guilt, no diet, just a coach.
03People start
Download, two-minute onboarding, first conversation. Access is free at the point of use, so nobody has a reason to postpone.
04Quarterly report
Aggregate participation and habit progress, in a short document a person wrote — and a call to decide what to adjust.

Commitments & recognition

What we've committed to, stated plainly.

Each line says exactly what the relationship is. We'd rather under-describe a partnership than let you assume something we haven't earned yet.

SignatoryUN Global Compact

A participant committed to its principles on health, equity and responsible business. Not an endorsement of the product.

Program memberKhalifa Fund

Accepted into its entrepreneurship program. Describes our access to the program, not a deployment in market.

Institution · restaurantVinilo Lounge

Restaurant and bar in Ibarra, Ecuador. Its team is onboarded through an institutional code, the way an employer or insurer deploys EatsBueno. Outcomes will be published once validated.

Nutrition dataFatSecret Platform

Licensed nutrition database behind the scanner and the coach's numbers.

Founders

A story before a product.

Angie Bueno

Co-founder · the method

Serious, patient, methodical. Angie built the habit-first approach that helped Gabriel change his life without a single forbidden food — then asked why it wasn't available to everyone. The coach's tone is her method written down.

Gabriel Jiménez

Co-founder · the first user

Gabriel lost close to 50 kg with Angie's guidance — no extremes, no restriction, sustainable changes. EatsBueno exists to make that companionship affordable for the people who could never pay for it.

EatsBueno, Inc. is a Delaware C-Corp headquartered in Houston, Texas, with a global product team. Advisors and program memberships are listed on eatsbueno.com.

Contact

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